What are the top 10 questions to ask yourself when you're creating a social media marketing plan?
1. What should my social media company pursue? This depends on the type of business you are in. You may want to use social media to gain exposure for your brand, to interact directly with your customers, or to promote certain products and services. "The first and most important step in creating your plan is to clearly identify your goals, "Then you understand your customers' goals and then find out how your social media strategy will connect the two. It is suggested that you first define how your social media marketing will add value to your customers. Specifically, think about how you can use social media to solve your customers' problems. 2. Who should create and maintain my company's social media accounts? If you are a small company with few employees, consider delegating this task to a staff member who has good experience in implementing effective social media campaigns. If you have a larger company, a qualified employee in the marketing department may b...