What are the top 10 questions to ask yourself when you're creating a social media marketing plan?

 

 

1. What should my social media company pursue?

This depends on the type of business you are in. You may want to use social media to gain exposure for your brand, to interact directly with your customers, or to promote certain products and services.

"The first and most important step in creating your plan is to clearly identify your goals, "Then you understand your customers' goals and then find out how your social media strategy will connect the two.

It is suggested that you first define how your social media marketing will add value to your customers. Specifically, think about how you can use social media to solve your customers' problems.

2. Who should create and maintain my company's social media accounts?

If you are a small company with few employees, consider delegating this task to a staff member who has good experience in implementing effective social media campaigns. If you have a larger company, a qualified employee in the marketing department may be suitable for the task. Businesses with larger budgets but insufficient experience in social media marketing could benefit from hiring a social media marketing consultant or firm.

3. Should my company have a presence on all popular social media networks?

As a starting point, it is  recommended that small businesses start with a blog and a presence on a single social network, at least for the first few months. Which network? Find out what customers are asking about the platforms they use the most.

The more your company grows - as well as your digital marketing budget - the more social media you can experience.

4. What are the best social networks for small businesses?

Whether your business is large or small, you can't go wrong with a Twitter account. It's a platform that's easy to learn and use, and you can't exceed the 140-character limit.

Google+ is essential to being activated, even just to increase your site's search engine optimization (SEO). If your business is primarily a B2B business, you'll want to be on top of it. LinkedIn and Slideshare to reach influencers in your industry. For B2C companies, being on Facebook and Pinterest can be smart.

5. How often should I post new content on my social networks?

It is advised by professionals to post on all of your social networks two to five times a day. Your followers visit social networking sites at different times of the day. "One post a day just isn't enough, because most of your fans won't see it just because of the calendar," she says.

To reach more of your followers more often, schedule your posts consistently throughout the day.

6. What types of content should I post on what social platforms?

Certain types of content work better on certain social platforms. For example, Facebook, Pinterest, Google+, and Instagram are inherently visual, so stunning, memorable images of your products, company events, and perhaps instant behind-the-scenes employees at work can be effective choices for those platforms. But text-only status updates on Facebook without an accompanying link work well, especially when you ask questions.

On Twitter, follow a good balance between tweeting about your company and retweeting the content of others, including business partners and industry influencers. LinkedIn is popular for sharing company news, productivity tips, and leadership articles.

A diverse mix of content types (outstanding photos, short videos, helpful links, helpful tips, careful questioning, etc.) on your social media platforms to keep things interesting and fresh. When you do, your followers will come back for more.

7. Should I use social media to provide customer service?

Social media is fast becoming the most common way for current and potential customers to interact with companies. You can use Facebook, Twitter, Google+, and other platforms to instantly gain (and publicly pay attention to) your field and answer customer questions, order status requests, and, yes, even complaints.

8. How can social media followers become customers?

There are no sure tricks to win dollars for fans and followers, although some tactics seem to work better than others. For example, Facebook ads can be an easy and inexpensive way to grow your fan base, increase engagement, and collect leads. It's up to you to convert those leads into sales.

Porterfield also suggests implementing a multi-platform contest that integrates multiple social channels, such as Twitter, YouTube, Facebook and Pinterest. Rewards that offer rewards that resonate with the target market can be effective in attracting potential customers. For example, to attract consumers to your online store, you can send a tweet describing a contest on your Facebook page with a link to the rules and registration form in your online store.

9. How can I measure the success of my social media marketing efforts?

It's important to keep track of your social media marketing values ​​to evaluate what tactics and types of posts work and what doesn't.

Some social platforms offer their own values. Facebook, for example, gives page administrators free access to Page Insights data. They tell you how many people are interacting with your posts. You can use your data to better plan future posts and decide how best to connect with your fans and followers. LinkedIn offers similar analysis for your company pages.

Use Google Analytics to see how effective your social media campaigns are in driving traffic to your main site or online store. If you see Twitter, Facebook, Pinterest, or other social platforms on which you are actively listed as top referrals to your site, your socialising efforts are in vain.

10. What is the biggest mistake to avoid?

Ironically, the answer here is not to have a social media plan. So you have one and stick to it. "Social media is constantly changing, so you need to be ready to change and adapt all the time. Constantly evaluate and refine your social strategy. If you do this on a monthly basis, you can help identify which tactics work and which ones to drop. Feel free to contact the top Social Media Marketing Agency in Pakistan  for further guidance. 

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