Social Media Marketing; Tips for Instagram Marketing


1- Show how your product is made


You can show the benefits of your products but do not forget the main ingredient, which is the generation of interaction with users, their participation is important to generate greater participation and integration with the brand and the client.

It will help you a lot to answer these types of questions: How are your products made? Images of the manufacturing process can add value to the sales process and bring more information to those who want to buy. What services does your business offer? What is the way of working in your company? What experiences do your products generate in your potential customers?

 

2- Tell a story


Create posts that integrate one image with another, important dates or events.

 

3- Label creatively


Here came Mercedes Benz who carried out one of the most awarded campaigns at the 2015 Facebook Awards, with the tag build_your_own (construyelo_tu_mismo), where its objective was to reach a younger market segment using one of its GLA car models, thus creating, through the use of Instagram tags, a way to customize the car model from changing the color, the tires, to the roof, literally everything could be chosen.


4- Generate the Challenge


Strategizing with an Instagram influencer to create impact is a great way to build brand awareness in the minds of your potential customers.

5- Use images with text


An image with a short phrase makes it easy to read quickly with a clean background.

Images that have text can be a great reason to share, you can use famous phrases (as long as they are authorized to the public, do not forget to quote) that are aligned with the values ​​​​or beliefs of your business, phrases that call for action or Eye-catching content is a good way to use an image with text.

But you must be careful with the caption as it should be an extension of the phrase you put in the image and not a repetition of it.

6- Mention Your Location


Does your business have physical stores and need more visits? This could be a good way to let people know where you are. In your images, in addition to the legend, you must use geolocation.

For example, if the company has different subsidiaries or franchises, it is a good way to show where they are, another alternative is to register the company's presence at events or conferences to generate greater trust or credibility.

 

7- The best time to post


Each social network has its time of greatest visits, on Instagram, in general, the best times to post are during working hours, with the highest peaks during 3 or 4 in the afternoon where the reaction to posts at this time is quite high 22.5 per 1,000. (Source:   Quicksprout )

At first, these schedules will work very well for you, but It is recommended that you carry out an analysis of the schedules that work for your brand in a period of one month and you can interpret the results to know the best schedule for your target audience on Instagram specifically.

In addition, to discover your perfect schedule, you must answer the following questions: What are the habits of my consumer? And how does he behave in relation to my business?

For example, if you had a restaurant that only works during lunch hours, it would be perfect to generate publications at 11 in the morning or if your company works with laser printing, publishing on Saturdays or Sundays could bring a better result, than if you will post during the week.

8- The use of Hashtags



Do you really know what a hashtag is?

They are keywords that determine the subject of the publication, if you use a correct hashtag you can generate a greater impact and exposure to your photos or videos, but you must have your public account because if it is a private account, a person who is not following will not be able to see your posts and your effort would be greatly minimized.

In addition, the hashtags work as filters that allow you to find much easier information by topic, they can see the publication of the brand generating a connection with the user, since it shares the interests and preferences of its clients.

Take Away

Define the topics very well and create good content, produce good images, take advantage of the new features that the network has, and do not forget to publish regularly, but above all you must link all this to an excellent marketing strategy under the objectives or purposes that pursue your business, making Instagram a tool that will generate success for your company.

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