What is the importance of SEO Keywords for Google?

 

What do SEO keywords mean?



The keywords you select for your SEO campaign should be relevant, high quality, and help your business reach people who are more likely to become customers.

When someone searches on Google, the search engine offers a paid ads section (Google Ads) and an organic results section (SEO).


Keywords are used for both types of results (paid / organic), but in the case of paid ads through Google Ads, you will pay a cost per click for each click generated by those ads.

In the case of organic results from Google, when you choose to implement an SEO campaign to target the most searched keywords, you will not have to pay every time someone enters your business site from a result organic.


Thus, implementing an SEO campaign on relevant keywords will reduce your online marketing expenses and help you generate higher revenue at a lower cost.

An excellent keyword list can significantly improve your SEO results.

This list will also help you avoid the high prices per click imposed by the system behind the Google Ads platform.


An official keyword definition reads:


     “Keywords are those words and phrases inserted in the content of a site, which offer potential customers the opportunity to discover that site, through the organic results provided by a search engine."


However, to truly understand your keywords, you need to understand at least two essential things:

How many keywords are there, how are they used, and for what purpose?

What is the difficulty of keywords in SEO, and why is it important?


So let's analyze these 2 aspects and learn how not to be fooled when outsourcing SEO services for your business.


Types of Keywords in SEO:


The most important types of keywords are:

- short-tail keywords (short words, consisting of a maximum of 3 words).
- long-tail keywords (long words, consisting of more than 3 words).
- short-term fresh (short-term words, viral spikes).
- long-term evergreen
- product defining keywords (words that explain and describe the product or service).
- customer defining keywords (addresses directly and clearly to the target audience).
- geo-targeting keywords(local words for targeting a specific area - county, sector, city, or country)

 - LSI keywords (latent semantic indexing - words close to the main keyword)
- Intent Targeting Keywords (informational, commercial, transactional words, etc.)

How to Select your target keyword?

When you establish your keyword list for your SEO campaign, you will need to think like one of the potential customers of your business. Start by writing the main categories of the company, then write the terms or phrases that could fall into each of those categories. Includes words or phrases that current customers use to describe business products or services.


We also recommend that you select specific keywords to target particular customers. Using more specific keywords will help you target potential customers who really need your business product or service. However, this limits you a little by the fact that there is the possibility of reaching a much smaller number of potential customers than you would like. Therefore, it is essential to select general keywords that will help you get as many potential customers as possible.


A significant disadvantage of this type of keyword is that it may sometimes be more difficult to rank because most are more competitive and require substantial SEO investment.

This being said, from our point of view, the most important keywords are short tail keywords (long-tail keywords) and long-tail keywords (long-tail keywords).


Short tail keywords are short and up to 3 words long. These keywords usually have a high search volume and are very competitive in some activity regions.


Long keywords often have a lower search volume and often do not generate significant organic traffic from Google. However, these disadvantages also come with an advantage that can help you get SEO results in a much shorter period. Long-tail keywords are not very competitive, and in most cases, you can get a place in the top 3 organic results exceptionally easily and quickly, but especially without significant investment.

The importance of keywords in SEO:

As a business, keywords are important because you want your site to appear on Google in front of potential customers when people search for keywords relevant to your location and industry.

However, the most crucial aspect of keywords is their SEO difficulty. What is the difficulty of keywords in SEO?


Keyword difficulty (or "competition") is a value used to determine how difficult it is to rank a site for a keyword. Assessing the difficulty of your keywords can help you determine whether or not it's worth the time and money invested in optimizing a page on your site for that keyword.

For example, keywords with difficulty between 30% and 70% out of 100% are considered medium difficulty keywords. However, if you find a keyword with + 70% difficulty that has the potential to generate a maximum of 10 clicks only if you reach 1st place on the organic results page, you may be able to recover your initial investment quite hard.

However, many entrepreneurs and businesses are "fooled" when they outsource their SEO services because they do not really understand how things are with these keywords, their difficulty, and their importance in terms of SEO.


Conclusion:

From the above discussion, it is now clear that keyword optimization is a core process for SEO. Make sure to select the correct keywords by targeting your niche or get your SEO services done by the top-level  SEO services in Pakistan.

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