What are the Top 10 CMS features to maximize your site traffic?

 


What is a content management system and why is it important?



A content management system (CMS) is software for creating and managing digital content. Using a CMS helps:

  • Allow users to control the design and content of a website without having to know any programming.

  • Build and manage complex scaled features with limited resources.

CMS features vary from platform to platform, so it's essential to look for one that meets your business needs and goals.

This is especially true for large companies that invest heavily in SEO technology. Choosing the right platform that has SEO-friendly features level the playing field.

Here are the top 10 things to consider when looking at a CMS platform that can drive results for your business.


Top 10 CMS functions to increase traffic and revenue

1. Built-in SEO


The most beautiful site in the world can't convert if users can't find it.

SEO is a moving target because Google is constantly changing its algorithm to deliver the best results to its users.

A CMS that changes with (and before) the latest technology helps you make sure your site is visible.

These features are good to use in a CMS:

  • Platform performance and site speed optimization

    • Minimize HTTP requests

    • Minimizes JS and CSS

    • Optimize images

    • GZIP component

  • Crawlability optimization

    • Validate HTML

    • CSS validation

    • Link checker / internal links

    • Canonical labels

    • XML Sitemap (images, video)

  • Search engine optimization

    • Marking schemes

    • Optimized meta tags

    • Header Labels (H1, H2, H3)

    • Other image tags

    • Social labels

2. Schemes: availability of voice and visual search




Schemes are structured data markers that allow search engines to understand the context of your website content.

Using schemas is one of the best ways to make sure your content is visible in the SERPs and that people can find you when they search for things.

Most of the results classified in Position 0 are extracted from the marked content.

A CMS that supports backend schema tags will be extremely useful for making your site easy to find in search engines and Siri, Alexa and Google Home, among others.

3. Mobile functions


According to Google, 53% of mobile site visitors leave a page that takes more than three seconds to load.

Look for a CMS that takes mobile page speed into account and can optimise and display pages correctly quickly, regardless of the user's device.

A platform that supports Accelerated Mobile Pages (AMP) will also benefit you. AMP pages load faster, leading to greater visibility, conversion and engagement on mobile.

4. Attractive models



Make no mistake, good technology doesn't mean ignoring UX. Experimental design is essential for generating conversions.

You need to make sure that you seamlessly integrate images, interactivity, and information into your website.

5. Calendar of events


Another opportunity that can have a positive impact on websites - especially those with a local presence - is to have a calendar of events.

For example, the Milestone platform has the ability to list events on your site dynamically. Automatically push relevant local events within a specified radius around your property to your website

Each event is wrapped in schemes to make them discoverable in "next to me" searches. You can also add your own custom events to a full custom calendar.

6. Easy-to-use site tools


Although this is an obvious feature to look out for, it is still worth mentioning.

You should be able to access CMS quickly and easily when you need to update your content - even without programming knowledge.

Some CMS platforms even allow:

  • Quick landing page implementation for PPC campaigns.

  • A / B testing.

  • Personalization.

7. Built-in compliance


When it comes to building your site, you need to make sure that in addition to meeting the needs of your business, you are aware of all the latest consumer and legal needs. This is something your platform can do for you.

Recently, there have been a lot of concerns about the regulations that are being imposed on businesses.

Depending on where you are, your company may be required to comply with the Web Content Accessibility Rules (WCAG) 2.1, the General Data Protection Regulation (GDPR) and / or the California Consumer Privacy Act (CCPA).

A CMS platform that can help you comply with all these different regulations at all times is useful to avoid legal problems in the future.

8. Business-oriented perspectives



Each platform has its own analysis dashboard, which allows website owners to view key values ​​and information and, more importantly, make faster decisions.

The best analytical reports are those that provide:

  • An integrated vision of marketing.

  • Multi-location reports.

9. Quick access to the site: permanent availability




Another thing to look for in a CMS platform is a built-in content delivery network (CDN).

When you have a CDN, you essentially have cached versions of your site around the world.

When someone tries to access your website, it will be uploaded from the server closest to them. This way, your site always loads faster.

There are plenty of other pieces in a CDN that add value to your site, including:

  • Security and availability.

  • Worldwide delivery speed.

  • Constant access.

10. Specific vertical features



Think beyond the basic capabilities of a CMS platform.

In addition to your large business needs, do you have specific vertical needs? If so, will these needs be met by the various features of the platform?


Take Away:

So basically CMS is a self-explanatory content management system . By using it, you can manage your website relatively easily. For this purpose, you will not usually need even the basic knowledge of the HTML language, as a system operation resembles popular text editors. However, CMS is not just about publishing content, it includes many other features. Get your CMS services by the top  CMS web development company.

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